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International Scientific and Technical Conference “Electrical Power Engineering 2010” proceedings, pp. 342-346, Varna 2010, Bulgaria

Abstract – In this paper it is discussed about wind turbines (utilities) as an innovation which could with its success influence other renewable energy technologies, sustainable development in general and enforce people to reexamine how society and economy function.

I. INTRODUCTION. Wind energy utilities are a radical innovation. As such, they must be approached differently than usual technological innovation, from many aspects. There is not a clear vision how much will they be present percentage-wise as a source of electrical energy (or it is too moderate [1]), but the urgency of situation (peak oil, environmental problems) forces people to develop and use them as much as possible. In this paper wind turbines are approached through complexity of their surrounding, their possibility to set the path for development of both other renewable energy technologies and eco-friendly products (and other activities needed to protect and regenerate the environment), and society which can help their development and usage or make it difficult.

 Bulgaria
 Serbia

 1.1 Awareness and behavior change
 5. New Story
 6.1 Commitment to change
 8. Infrastructure
 9. System Dynamics
 10.9 Communicating sustainable life styles

 Electricity Generation and Supply
 Energy
 Environment/ecology

 Business
 Entrepreneurship
 Government
 Science
 Strategy