In 2006, the Central Victorian Greenhouse Alliance (CVGA) secured the Victorian Government’s support to fund a behaviour change program that would test - by engaging a significant proportion of a township in household energy reduction - whether major savings could be achieved and measured at the regional level. The objective was to get 500 house- holds to commit to a long-term process that required active participa- tion and input to achieve a 15 to 30% reduction in energy consumption. Both parties agreed that this process should be documented to assist other townships in their development of locally focussed projects.