Website where you can download the report: http://www.naturalchange.org.uk/about/

Quote:

“When the forms of an old culture are dying, the new culture is created by a few people who are not afraid to be insecure.” Rudolf Bahro

The Natural Change project explores how experiences of the natural world can inspire people to live more sustainably.

The world is changing very quickly now that challenges like climate change are recognised by governments around the world - and experienced on a daily basis by billions of people.

Previous ways of helping people adapt to our rapidly changing world no longer appear to be as effective as they were, even a few years ago. This project is about exploring new ways of creating the change necessary for a more sustainable world.

Research suggests that change can best be influenced in the long term

through psychological approaches that work with people’s deeper personal values and identity. This is the starting point for the Natural Change Project.

Without communicating the experience of change to others, the project would exist in a vacuum.  Instead, it has been designed to open up channels of communication and generate thought, debate - and perhaps even real action.

If you want to get in touch with the project manager, Jules Weston, let me know and I introduce you. Best, Daniel :-)